going where?
This morning, I rise from my slumbers to hear a radio interview with some businessman.
The interviewer asks him what the situation is like "going forward".
Apart from sounding like the title of a Christian boy band, it just sounds plain bad.
"Going forward, into the second quarter, we see earnings increase by..."
And while we're on the subject of increases - in my old public sector life, people started to use an awful word - "uplift"
As in "We envisage an uplift in our funding over the next four years".
In this context uplift means "get more" or even "increase", but for some reason these people have to invent a new, baffling and ugly word for it.
Uplift sounds like something you might require from a bra.
Keep it simple.
Will
The interviewer asks him what the situation is like "going forward".
Apart from sounding like the title of a Christian boy band, it just sounds plain bad.
"Going forward, into the second quarter, we see earnings increase by..."
And while we're on the subject of increases - in my old public sector life, people started to use an awful word - "uplift"
As in "We envisage an uplift in our funding over the next four years".
In this context uplift means "get more" or even "increase", but for some reason these people have to invent a new, baffling and ugly word for it.
Uplift sounds like something you might require from a bra.
Keep it simple.
Will

