going where?

This morning, I rise from my slumbers to hear a radio interview with some businessman.

The interviewer asks him what the situation is like "going forward".

Apart from sounding like the title of a Christian boy band, it just sounds plain bad.

"Going forward, into the second quarter, we see earnings increase by..."

And while we're on the subject of increases - in my old public sector life, people started to use an awful word - "uplift"

As in "We envisage an uplift in our funding over the next four years".

In this context uplift means "get more" or even "increase", but for some reason these people have to invent a new, baffling and ugly word for it.

Uplift sounds like something you might require from a bra.

Keep it simple.

Will