ownership

Lets get something straight, the only way you can own something is if you've bought it in a shop.

Today, I see a job advert which states that the successful applicant will work with various (web) site "owners".

In my previous life, people went big on "ownership" and they also went big on something called "buy-in".

Whenever we came up with an idea, we had to encourage buy-in from other people.

And of course, if you got buy-in, you got ownership - which brings us right back to where we started.

The job advert goes on to say that the successful candidate will have to "repurpose existing content".

Repurpose, there's an horrendous misuse of the English language I haven't come across before. I think it must mean change or edit.


Keep it simple.

Will